Pick-A-Day

April 2010
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Strange Branding Decision: Auf Weidersehen T-Mobile in Germany

I’ll readily admit that I’m not a branding expert, but it seems to me that if you’ve got a global brand that works in multiple countries, you don’t mess with it. McDonald’s is McDonald’s in every country it operates in; Coca-Cola stays Coca-Cola in the deep South and in deepest Africa; and British Airways doesn’t […]