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I’ll readily admit that I’m not a branding expert, but it seems to me that if you’ve got a global brand that works in multiple countries, you don’t mess with it. McDonald’s is McDonald’s in every country it operates in; Coca-Cola stays Coca-Cola in the deep South and in deepest Africa; and British Airways doesn’t […]
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TQE : That Queer Expatriate I'm an American living in Berlin, Germany -- which makes me an expatriate, not an ex-patriot. Before landing in Germany, I've lived in Denver, Colorado; Laramie, Wyoming; Bloomington, Indiana; and Weimar, Germany. If you want to write to me, feel free! The username is elmadaeu on the gmail.com service.
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