Pick-A-Day

September 2021
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Life’s Better Here

My last years living in Colorado and Wyoming, US West, the local Baby Bell, had a series of ads featuring the slogan, “Life’s Better Here”. I really liked the ads—there was something really ephemeral and wonderful about them.

After moving to Indiana, I quickly learned that despite all the gripes about US West’s quality of service, US West was really fantastic. Indiana was serviced by Ameritech which had truly awful service—resulting in one of my favorite awful customer service stories.

I was pondering the Life’s Better Here ads, when it occurred to me that YouTube might help—amazingly, only one ad has been posted, and it isn’t the one that I remember. That said, it does capture a hint of the emotional impact.

And to remind us of something rapidly vanishing, enjoy this ad as well:

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